| I enjoy cleavage as much or even more than the | | | | and marketing strategy.I believe the division |
| next guy. However, after reading my latest issue | | | | between product and sales is very important. The |
| of Men's Health magazine, I checked my Encarta | | | | closer together these two parts of a business or |
| dictionary and looked up the word | | | | corporation can theoretically come together, the |
| "cleavage".There is business science in "them der | | | | better the results. The farther the divide or split |
| hills", namely the division or splitting of something, | | | | between service and marketing, failure becomes |
| and last but not least, "the hollow visible between | | | | eminent."Corporate Cleavage" exists in every |
| the breasts of a woman wearing a low cut | | | | business today. Expose too much and you may |
| garment".Suffice to say, I was very relieved that | | | | damage your business to the point of no |
| I had not been bastardizing the use of the word | | | | return.Then there are those that believe too |
| cleavage all these years. But it is never to late | | | | much exposure or bad press...sorry Janet Jackson, |
| right?Why mess up such a beautiful word as | | | | is never a bad thing.Also ensure there isn't a great |
| cleavage by coining a new term, "Corporate | | | | divide between the product or service you are |
| Cleavage"? Well, if I am not thinking about "my | | | | selling, and the sales and marketing strategy you |
| wife's cleavage", I am definitely always focused | | | | use. Listen to the Beatles song "Come Together" |
| on business.The two words together can describe | | | | for additional advice.Either way, ensure your |
| a business or corporation in such an accurate | | | | business is mindful of the low cut garments it |
| way.For the mean time think corporate exposure | | | | wears.by Lee Raito, CFP, FMA |
| or effective marketing. A corporation these days | | | | Co-Author of Business SexcessBusiness and |
| doesn't want to cross the line and expose too | | | | financial expert Lee Raito is a Certified Financial |
| much, or too little, about their business or | | | | Planner and Financial Management Advisor. Lee has |
| product.They simply want to get just enough | | | | teamed up with Internet marketing expert Sam |
| exposure, to get enough interest to keep the | | | | Heyer to provide you with information that will |
| shareholders happy.Are you noticing the | | | | take your business success to a place it has |
| similarities?"So where does the division or splitting | | | | definetly never been before. Their controversial |
| of something come in to play?"Great question, | | | | book, Business Sexcess, is the much talked about |
| glad you asked. I will assume that there are two | | | | book that will transform how you look at |
| parts to every business. There will always be a | | | | business. |
| product or service that is accompanied by a sales | | | | |