Do Flowers Scents Make Good Business Sense?

Businesses around the world have used flowersmore welcoming and create a sharing
and plants for office decorations, client gifts, andatmosphere."
employee recognition for as long as anyone canAnother study conducted at Texas A&M
remember. Sure, flowers are a quick and easyUniversity found that workers' creative
way to thank top customers, send holidayperformance and problem solving skills improve
greetings, or recognize special employeesubstantially in workplace environments with
occasions. But, do flowers still make sense inflowers and plants. "Our research shows that
today's fast-paced, high-tech business world? Theadding flowers and plants can be important in the
research may surprise you.most meaningful way to businesses in the modern
According to a behavioral study conducted ateconomy," said Dr. Roger Ulrich, lead researcher
Rutgers, the presence of flowers triggers happyon the project.
emotions, heightens feelings of satisfaction, andDuring the eight-month study, both men and
affects social behavior in a positive manner farwomen demonstrated more innovative thinking,
beyond what is normally believed. Studygenerating more ideas and original solutions to
participants reported feeling less depressed,problems in the office environment that included
anxious, and agitated after receiving flowers, andflowers and plants. The research lends weight to
the study noted a long-term positive impact onthe growing scientific evidence that flowers, as
their moods.well as other aspects of nature, have a beneficial
"Common sense tells us that flowers make usimpact on our state of mind and emotions.
happy," said Dr. Haviland-Jones. "Now scienceAnother study at Harvard confirmed that flowers
shows that not only do flowers make us happierhave an energizing effect on people at work. So,
than we know, they have strong positive effectsif your business depends on positive morale, team
on our emotional well being." In other words,spirit, creative problem solving, and happy
flowers really do boost workplace morale wellcustomers, you might just want to send flowers
beyond their initial delivery.a little more often. Remember, something as
Flowers make guests and customers feel moresimple as adding flowers to the environment
welcome, too. "Flowers bring about positiveactually enhances moods, improves social
emotional feelings in those who enter a room,"interaction, and boosts productivity. And, that
said Dr. Haviland-Jones. "They make the spacemakes good sense for any business.