| In the first few pages of her book, Nancy Kahan, | | | | company, she recommends a surprise or a special |
| the writer of "Entertaining for Business," says: | | | | touch in each party, so the event will be a |
| "Entertaining reflects the company image in a | | | | memorable one and the company will gain more |
| direct way that no other medium can match. It | | | | lucrative business or improve its image of |
| can also demonstrate how innovative a company | | | | compassion and caring. |
| can be." | | | | The book has a rich and detailed list of original |
| For businesses to flourish and form new and | | | | party spaces in quite a few states as well as |
| profitable contacts, publicity is important. From the | | | | supplying lists of caterers, florists, and planners. |
| same point of view, entertaining and parties are | | | | The colored photographs are spectacular inside |
| marketing tools that should be taken seriously. | | | | this large sized book of 11.5 x 9 x 0.8 inches, and |
| An important tip for any company is to keep a | | | | the impeccable page designs reveal a high class |
| party file with checklists from insurance policies to | | | | understanding of the publicity trade secrets. |
| tiny details, to records of past parties, and to | | | | The book is in hardcover with 224 pages and |
| recommendations for future parties. | | | | ISBN: 0517570807. |
| Although infinite ways of business entertainment | | | | The author, Nancy Kahan, is an acclaimed publicity |
| exist, Kahan focuses on parties, from deciding | | | | professional for more than 25 years. She owns |
| why a party needs to be given to step by step | | | | and manages the Nancy Kahan Associates--a |
| plans in the actual preparations. In addition, | | | | public relations company based in Salisbury, |
| different types of parties are described with an | | | | Connecticut--that specializes in publicizing books. |
| eye on setting party budgets, choosing a theme, | | | | She has launched the careers or enhanced the |
| finding the right space, choosing perfect invitations | | | | sales of celebrated authors as Deepak Chopra, |
| with flair and wording them right, wining and dining, | | | | Martha Stewart, Judith Krantz, Dominick Dunne |
| dinner tables, seating charts, dazzling menus, the | | | | and Jim Bouton, as she is considered to be the |
| right flowers, party favors, and other significant | | | | most creative book publicist in the publishing |
| details for every party. In addition, Kahan | | | | business. |
| discusses parties with cultural flavor, be it French | | | | Since constructive social contacts open the doors |
| or Japanese. | | | | for any business to thrive, preparations and |
| Yet, as the primary rule, she stresses the | | | | attention to detail can become the key, and this |
| importance of publicity, especially for book | | | | book, "Entertaining for Business: A complete Guide |
| publishing companies and shows ways how they | | | | to Creating Special Events with Style and a |
| can improve the odds by considering the timing of | | | | Personal touch" shows that entertainment skills |
| the event and photo opportunities. To draw the | | | | can be learned and a business entertainment |
| news media to the party, she advises employing | | | | event can result in great productivity. |
| or inviting celebrities, and to boost the image of a | | | | |