| Hello There | | | | ask for a link exchange. Some will & some won't |
| Welcome to Part 4 of the 7 Most Powerful Web | | | | - but it only took 1 minute of your time. |
| Traffic Creation & Conversion Techniques | | | | Is there a better way? |
| PERIOD. | | | | Yes, there are a lot of better ways. Some are |
| | | | free and some are not. The basic idea behind the |
| Today's lesson is going to be a bit shorter than | | | | better ways is to find the people who are already |
| your lessons Keywords, PPC and Search Engine | | | | linking to your competition, then encourage them |
| Optimization. But, don’t think that linking is not | | | | to link to you. |
| as important as the other traffic creation | | | | To find the people who are linking to your |
| techniques - it's just not as complicated. | | | | competition 1) Go to and type in their URL. 2) |
| Why links are important Because: 1) Google's | | | | C'lick on the link on the right hand side titled "Sites |
| PageRank 2) They are how people find your site | | | | Linking In" |
| Yesterday we talked about Google and how to | | | | This will provide a list of the sites who link to your |
| get listed. Today I will tell you why Google is the | | | | competition. (You could also use Google - but I |
| #1 fr'ee search engine. Relevance. | | | | find they are missing a lot of links.) |
| Relevance is the concept that when you type in a | | | | Now to get the contact info for each site linking |
| term, Google finds the pages that you want to | | | | to your competition: 1) C'lick the "site info" link for |
| see and lists them first. The pages that Google | | | | each 2) Scroll down to where tells you the phone |
| returns are "relevant" to what you were looking | | | | number & email address for each site |
| for. | | | | Lastly, visit the site and see what the site is |
| The reason why Google can get the most | | | | about. If you sell Gerber Daisies and they are |
| relevant results is their PageRank. | | | | talking about how great Gerber Daisies are - then |
| The inventors of Google reasoned that if | | | | contact them and ask for a link exchange. Since |
| someone puts a link from their site to yours, | | | | they are already linking to your competition - then |
| they are essentially "voting" for the quality of | | | | they are more likely to want to link to you also. |
| content on your site. The idea is based on the | | | | Now I know how to find the best sites…But, |
| fact that people will most likely link to sites that | | | | how do I get them to link to me? |
| they want their visitors to see - so they are not | | | | As I said before - the first option is to just ask. I |
| going to link to junk. The PageRank is a | | | | know…this is just like cold calling and every'one |
| measurement of the links you have coming to | | | | hates cold calling. But if you do it with email or |
| your site. But here is the brilliance, PageRank not | | | | you already know what the site is about, then it |
| only measures quantity, but it also measures the | | | | is much easier. |
| quality of the links. | | | | One thing you can do is have a reason for calling |
| Google uses the PageRank as a significant factor | | | | other than asking for a link. |
| when ranking your website. So the better | | | | One of the things that I am good at is finding |
| PageRank you have, the higher position you will | | | | problems with other websites. I don’t really |
| have for any keyword. Again, there are many | | | | do this on purpose - but as a web developer, |
| other factors involved in determining your exact | | | | these things just seem to jump out at me. When |
| rank, but the PageRank is a big one. It does not | | | | I am visiting a site and I find a link that does not |
| take Shirlock Holmes to deduce that the more | | | | work - I shoot a quick email off to the |
| quality links you have to your site, the better you | | | | webmaster and tell them. Normally they |
| will rank for your keywords, and the more traf'fic | | | | appreciate the fact that you are helping them - |
| you will get from Google. | | | | they want their site to work and are usually losing |
| But, you can't get just any link - you have to get | | | | money if it does not. |
| quality links. Quality links are defined as links from | | | | Sometimes when doing this I also ask a question. |
| sites that have a PageRank of 3/4 or higher - | | | | For example I may ask how they did some |
| otherwise the link is fairly meaningless. | | | | effect on their site or what things they are doing |
| In future issues of, we will show you exactly how | | | | to improve conversion. You can use this same |
| the PageRank is calculated. For now, just | | | | technique to ask for a link exchange. |
| understand that PageRank measures the number | | | | The point is not to complain or find a problem - |
| of quality links to your site. | | | | the point is to provide the person some |
| To find a website's PageRank download & install | | | | information that is valuable to them. For |
| the Google Toolbar ( | | | | webmasters - they want their site to work. If I |
| Now every time you visit a website you will see | | | | see something that does not work, they are |
| a green horizontal bar. Place your cursor over this | | | | usually happy to know about it. As for Gerber |
| and Google will tell you the PageRank of that page | | | | Daisy fanatics, they may be interested in some |
| on a scale of 0 - 10. The real PageRank is much | | | | other good sites - or some nice pictures or some |
| more accurate than 0-10, but for the sake of | | | | interesting information that you know about |
| simplicity they provide this tool. | | | | Gerber Daisies. |
| Another reason why links are important is that | | | | You will know a lot of good information about |
| links are how people find your website. This may | | | | your product, so I am sure you can find |
| seem obvious - but it is really one of the most | | | | something to start a conversation - even if it is |
| powerful ways to draw targeted traf'fic to your | | | | nothing more than how much you like their site. |
| site. | | | | What else can I do to get people to link to me? |
| Look at it this way- there are billions of other | | | | Well, there is a whole list of techniques - but they |
| websites. There are many other sites about the | | | | all are based on the same thing. Providing the |
| topic that your site covers - and they all have | | | | other person a benefit for linking. |
| visitors who are interested in your topic. So, it | | | | For example: • You could set up an affiliate |
| would be very beneficial for you to have a link on | | | | program and give them a commission on every |
| those sites - then you can get some of their | | | | sale they referred to you. • You can share |
| traffic to come to you. | | | | with them what you have learned from this free |
| For example - say that you sell flower seeds - | | | | course and help them get more visitors. • You |
| maybe Gerber Daisy seeds. There are already | | | | can write an article on the topic of the site and |
| many sites that provide information on flowers | | | | give it to them in exchange for a link. • You |
| and some specifically about Gerber Daisies. They | | | | can create an eBook or something else that they |
| already have visitors who are interested in Gerber | | | | can give away to their visitors • You can |
| Daisies - and I am sure some of them want to | | | | of'fer them a special discount on all purchases |
| b'uy seeds and grow their own. So it would be | | | | • You can send them some samples of your |
| great if they had a link to your page that sells | | | | product to try for themselves |
| Gerber Daisy seeds. | | | | This is only limited by your-own imagination. |
| Does that make sense to you? | | | | In future issues we will cover this topic with much |
| So how do I find sites that will link to me? | | | | more detail. We will also share with you some of |
| Simple: 1) Find sites that have visitors that will | | | | the most unique and innovative ideas that we |
| want to purchase your product or service 2) | | | | have ever seen. |
| Email or Call the webmaster and ask for a link | | | | If you have any good ideas, please send them to |
| exchange | | | | me at That concludes lesson 4 of the 7 Most |
| To find the best sites just type your keywords | | | | Powerful Web Traffic Creation & Conversion |
| into Google and see what sites are ranked | | | | Techniques. For more lessons please visit |
| highest. If you have picked the "best keywords" | | | | In your next lesson you will learn why conversion |
| (covered in lesson 2) then the people visiting | | | | is the single most important factor to the |
| these sites will be the same ones that want to | | | | long-term success of your business - online or |
| purchase your product. Just contact them and | | | | offline. |