| Are you a man who believes flowers should only | | | | First of all, relax. Flowers are probably the easiest |
| be sent on special occasions and only to a woman | | | | gift you could ever buy. That's because you |
| you are madly in love with? Think again! Flowers | | | | always have an expert to turn to for advice-your |
| are an appropriate gift for any woman in your life | | | | florist! Even if you have absolutely no idea what |
| - mom, sister, friend, coworker, or any other | | | | to get, a florist can help you choose the perfect |
| woman you feel warmly toward. And, women | | | | arrangement. All you'll need to do is tell them who |
| love to be surprised, so send flowers any time of | | | | they're for, what occasion (if any), and a little |
| the year and for no reason at all. Best of all, you | | | | about the personality of the recipient. Your florist |
| don't have to spring for the really expensive | | | | can walk you through the rest of the decision |
| flowers, because women love to get mixed | | | | making process, or you can simply leave the |
| flowers just as much as they love roses. Don't | | | | details up to them. |
| believe me? Take a look at the results of a | | | | When you call your florist, stop in to the shop, or |
| survey conducted by Bruskin/Golding Research | | | | order online, be sure to have key information on |
| for the Society of American Florists (SAF): | | | | hand, including recipient's name, delivery address, |
| * 94% of women say flowers given as a surprise | | | | telephone number, and method of payment. |
| mean the most. | | | | If you're worried that sending flowers to a |
| * While 83% of women responded that they | | | | woman you've just begun dating will give her the |
| would most like to receive flowers from a | | | | wrong idea, don't worry! Tell your florist that the |
| significant other, 34% would also like flowers from | | | | arrangement is for a new girlfriend and they can |
| their sons, 25% from a male friend, 23% from | | | | help you pick the perfect arrangement to say |
| their father, and 23% from a brother. | | | | "You're special" but not "I want to spend the rest |
| * 62% of women stated they'd like to receive | | | | of my life with you and only you!" Women know |
| mixed flowers as a surprise. Only 28% responded | | | | when a gift of flowers just means that you care. |
| they'd rather have roses. | | | | Flowers are the gift that can be given for any |
| While that may clear up when and for whom you | | | | occasion and they never go out of style. I've |
| should send flowers, it probably doesn't answer | | | | been in the flower industry for many years, and |
| many of the other questions you may have, like: | | | | I've never heard anyone say, "I'm sick of getting |
| * What do I order? | | | | flowers!" So, send some flowers to your wife or |
| * How do I order? | | | | girlfriend today. But, don't forget your mom, |
| * Will my girlfriend get the wrong idea? | | | | sister, or female friend! |
| * Can I send flowers too often? | | | | |